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Author Hoffman, Jane S., 1964-

Title Your data, their billions : unraveling and simplifying big tech / Jane S. Hoffman.

Publication Info. New York : Post Hill Press, 2022.
Location Call No. Status
 Nichols Adult Nonfiction  302.231 HOF    AVAILABLE
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Description xxvi, 272 pages ; 23 cm
Bibliography Includes bibliographical references.
Contents Introduction: The $240 billlion salad -- What you mean to big tech -- The business of illusion -- Mind games -- The algorithm and the damage done -- Your 'net worth -- Power to the people, solutions for a digital democracy -- Tomorrowland.
Summary Facebook, Google, Amazon, Apple, and Microsoft know more about you than you do. Our personal data, which Big Tech companies get for free, is the engine that drives the unregulated, free-for-all, Wild West world called the digital marketplace. These corporate giants may bring us information and entertainment, convenience and connection, but they also do a lot of harm. This eye-opening book provides vital information that has been out of reach to those who need it most—the millions of Facebook, Google, Amazon, Apple, and Microsoft users who have come to love and depend upon these digital products. Veteran consumer advocate Jane Hoffman makes the complex world of Big Tech simple to grasp as she reveals exactly how Big Tech uses—and abuses—your personal information. And she proposes a bold blueprint for reforming these corporate behemoths—including a data dividend.
Subject Internet industry -- Social aspects.
Information technology -- Social aspects.
Consumer profiling -- Data processing.
ISBN 9781637580745
1637580746
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