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Title Designing the moment : from first impression to conversion / by Robert Hoekman ; producer, Mary Sweeney. [O'Reilly electronic resource]

Imprint [United States?] : New Riders, 2008.
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Description 1 online resource (1 streaming video file (55 min., 6 sec.))
video file
Note Title from resource description page (viewed March 10, 2009).
Credits Development editor, Wendy Sharp ; cinematographer, Colin McAuliffe ; video editor, Kathleen Dargis.
Summary "In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users."--Resource description page
Subject Web sites -- Design.
Sites Web -- Conception.
Web sites -- Design.
Genre Electronic videos.
Added Author Hoekman, Robert.
Sweeney, Mary.
Other Form: 0321627032
ISBN 9780321627032
0321627032
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