| Description |
1 online resource (x, 275 pages) |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Contents; Preface; Part 1 Setting the Scene; 1: The Bell Tolls: Half the company it used to be; 2: Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn't end there; Part 2 10 Challenges on the Road from Also-Ran to Juggernaut; 3: How Facebook Turned Down 1 Billion; LESSON 1: Know whether this is your next thing or your last thing.; 4: How Facebook Became Your Lens on the World; LESSON 2: Add by subtracting.; 5: How Facebook Grows ... and Grows; LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value. |
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6: How Facebook Built a 10 Billion Business in Three YearsLESSON 4: Everybody wins if you democratize something for customers of all sizes.; 7: How Facebook Goes Fast; LESSON 5: Speed is a feature.; 8: How Facebook Beat Google; LESSON 6: Crossing the chasm is the best defense.; 9: How Facebook Became More Than Facebook; LESSON 7: Disrupt yourself before someone else does.; 10: How Facebook Plays the Long Game; LESSON 8: Some long games are worth playing if you take care of business in the meantime.; 11: How Facebook Wins the Talent Wars. |
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LESSON 9: Employee engagement is everything. Fit to people's strengths and ignore weaknesses.12: How Facebook Became the Biggest of the Big; LESSON 10: Care more.; Part 3 The Future; 13: Messaging Becomes the Medium: Two more giant apps and an artificial intelligence based on trillions of pieces of data.; 14: Connecting the Next Billion People: The most questionable business decision for the best reasons.; 15: "Transporting" a Billion of Us with VR and AR: Building the last screen.; 16: What If Facebook "Wins"? Reknitting the Pangea of the mind.; Part 4 Parting Thoughts. |
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17: Failure Isn't: Facebook doesn't always hit it out of the park, and that's a good thing. 18: Nothing Lasts Forever? No technology company is immune to disruption.; Acknowledgments; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author; Free Sample Chapter from Extreme Teams; Other Best-Sellers from Amacom. |
| Summary |
Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness. |
| Subject |
Facebook (Firm)
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Facebook (Electronic resource)
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Facebook (Firm) |
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Facebook (Electronic resource) |
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Atarazanas Valencia |
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Erfinder |
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Internet industry -- United States.
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Online social networks.
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Internet -- Industrie -- États-Unis. |
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Réseaux sociaux (Internet) |
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Internet industry |
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Online social networks |
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United States |
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Social Media |
| Other Form: |
Print version: Hoefflinger, Mike. Becoming Facebook. New York, NY : AMACOM, [2017] 9780814437964 (DLC) 2016044188 |
| ISBN |
9780814437971 (electronic book) |
|
0814437974 (electronic book) |
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(hardcover) |
| Standard No. |
99972508430 |
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