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Author Hoefflinger, Mike, author.

Title Becoming Facebook : the 10 challenges that defined the company disrupting the world / Mike Hoefflinger.

Publication Info. New York, NY : AMACOM, [2017]
Location Call No. Status
 95th Street Adult Nonfiction  302.30285 HOE    DUE 06-22-21
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Description x, 244 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Summary Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness.
Subject Facebook (Firm)
Facebook (Electronic resource)
Internet industry -- United States.
Online social networks.
ISBN 9780814437964 (hardcover)
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