| Description |
1 online resource (192 pages) : illustrations |
|
data file rda |
| Summary |
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
| Contents |
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights & Pulleys -- Section 3: Logo gallery. |
| Subject |
Logos (Symbols) -- Design.
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Logos (Symbols) -- Design |
| Added Author |
Porter, Matthew.
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| Added Title |
Recycling and redesigning logos |
| Other Form: |
Print version: Hodgson, Michael (Michael R.). Recycling & redesigning logos. Beverly, Mass. : Rockport Publishers, ©2010 9781592536115 (DLC) 2010014333 (OCoLC)555627440 |
| ISBN |
9781610580694 (electronic bk.) |
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1610580699 (electronic bk.) |
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