| Description |
1 online resource (x, 224 pages) : illustrations |
| Note |
Includes index. |
| Contents |
The Business of Streaming and Digital Media; Table of Contents; Acknowledgments; Introduction; Chapter 1: Why Get into Streaming and Digital Media?; Chapter 2: Technology Primer: The Basics of Streaming and Digital Media; Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business; Chapter 4: It's Not Child's Play: Learning from the Pitfalls of the Past Three Years; Chapter 5: Quality and Content are King and Queen of the Digital Media Realm; Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business. |
| Summary |
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital med |
| Subject |
Business enterprises -- Computer networks.
|
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Streaming technology (Telecommunications)
|
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Digital media.
|
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Entreprises -- Réseaux d'ordinateurs. |
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En continu (Télécommunications) |
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Médias numériques. |
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Business enterprises -- Computer networks |
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Digital media |
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Streaming technology (Telecommunications) |
| Added Author |
Hoch, Michael.
|
| Other Form: |
Print version: Rayburn, Dan. Business of streaming and digital media. Burlington, Mass. ; Oxford : Focal Press, ©2005 0240805984 (OCoLC)56912812 |
| ISBN |
1423708288 (electronic bk.) |
|
9781423708285 (electronic bk.) |
|
9780080476339 (electronic bk.) |
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0080476333 (electronic bk.) |
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