| Description |
1 online resource (xiii, 225 pages) : illustrations |
| Note |
"Featuring all new online and social media tactics"--Cover. |
|
Includes index. |
| Contents |
Cover page -- POWER SALES WRITING -- Copyright Page -- Dedication -- Contents -- ACKNOWLEDGMENTS -- INTRODUCTION -- PART ONE GETTING STARTED -- CHAPTER 1 GETTING STARTED -- CHAPTER 2 PLAN IT: SAVE UP TO 80 PERCENT OF WRITING TIME -- CHAPTER 3 DO IT: WHY BEING CREATIVE IS LESS IMPORTANT THAN YOU THINK -- CHAPTER 4 CHECK IT: THE FAILURE PROOF STEP -- PART TWO THE PSYCHOLOGY OF PERSUASIVE WRITING -- CHAPTER 5 CREATE A SELLING MESSAGE THAT BUILDS SALES -- CHAPTER 6 CONNECT THE DOTS TO SELL MORE -- CHAPTER 7 BE LIKABLE TO WIN THE BUSINESS |
|
CHAPTER 8 USE SOCIAL MEDIA TRENDS TO WRITE MORE PERSUASIVE E-MAILS -- PART THREE SUCCESSFUL PROSPECTING WITH E-MAIL -- CHAPTER 9 WRITE "COLD E-MAIL" MESSAGES THAT GET RESULTS -- CHAPTER 10 CRAFT POWERFUL SUBJECT LINES -- CHAPTER 11 ASK FOR WHAT YOU WANT-AND GET IT! -- CHAPTER 12 BUILD INTEREST TO SELL MORE EASILY -- PART FOUR BRAND YOURSELF AS A PROFESSIONAL -- CHAPTER 13 USE THE LANGUAGE OF BUSINESS TO DRIVE PROFITS -- CHAPTER 14 HOW NOT TO BE YOUR OWN WORST ENEMY -- CHAPTER 15 GET RESULTS, NOT RIDICULE -- CHAPTER 16 E-MAIL ON A SMARTPHONE: USE THIS, NOT THAT -- PART FIVE KEEPING CUSTOMERS HAPPY |
|
CHAPTER 17 WRITE "BAD NEWS" MESSAGES-AND KEEP CUSTOMERS HAPPY -- CHAPTER 18 WHAT TO SAY WHEN "I'M SORRY" DOESN'T WORK -- CHAPTER 19 HOW TO FOLLOW UP WHEN YOU'RE IGNORED-OR WORSE -- PART SIX BONUS TO USE RIGHT NOW! -- CHAPTER 20 WRITING AWESOME PROSPECTING E-MAILS -- CHAPTER 21 WRITING AMAZING FOLLOW-UP E-MAILS -- CHAPTER 22 ENHANCE YOUR WORTH -- INDEX -- ABOUT THE AUTHOR |
| Subject |
Advertising copy.
|
|
Sales letters.
|
|
Business writing.
|
|
Business report writing.
|
|
Publicité -- Rédaction. |
|
Lettres publicitaires. |
|
Style commercial. |
|
sales letters. |
|
Business report writing |
|
Advertising copy |
|
Business writing |
|
Sales letters |
|
Commerce. |
|
Business & Economics. |
|
Advertising. |
| Other Form: |
Print version: Hershkowitz-Coore, Sue. Power sales writing. Expanded 2nd ed. New York : McGraw-Hill, ©2012 9780071770149 (DLC) 2012359315 (OCoLC)721903671 |
| ISBN |
9780071770804 (electronic bk.) |
|
0071770801 (electronic bk.) |
|
More Resources