| Description |
xiv, 235 pages : illustrations ; 24 cm |
| Contents |
Introduction -- Part 1: What's so great about Amazon? -- Amazon, the E-commerce powerhouse -- What does success look like for your Amazon business? -- Unlock the right opportunity for you -- Choose a 3P business model that works for you -- Part 2: Set up your Amazon business for success -- Build a winning Amazon business plan -- It's all about the product -- The pros and cons of FBA -- Part 3: Get your Amazon business off the ground -- Buyer experience wins -- Keep your products active and selling -- The marketing and advertising conundrum -- Part 4: Scale and reach your goals -- The magic of SOPS -- Outsource it -- Hit your end goal. |
| Summary |
The real story about how to be a successful seller on Amazon, from a leading consultant. Amazon is the most powerful business incubator in the history of the world. Unfortunately, where there is great opportunity, get-rich-quick schemes abound. Most available books about selling on Amazon peddle a dream that is unattainable for sellers. They promise riches at the cost of only five hours a week, or a long-term income for an initial investment of just $1,000.The Amazon Incubator is different. This book instead offers realistic, sustainable strategies for building a long-term, profitable business on Amazon. Whether sellers are burgeoning entrepreneurs or own the ecommerce channel at an established brand, they will benefit from the strategic thinking and in-depth Amazon know-how delivered in an easily digestible format. The reader will be guided through exercises to define their goals, determine their product set, and execute like a champ. The Amazon Incubator is written in short, easy-to-digest chapters that include case studies and real-world examples of Amazon seller success and failure. Readers will better identify with and understand the information when case studies are included. In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can easily be used as a tool for the reader to share with teammates and business associates. |
| Subject |
Telemarketing.
|
| ISBN |
9781510777583 |
|
151077758X |
|
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