Title The complete graphic designer : a guide to understanding graphics and visual communication / by Ryan Hembree. [O'Reilly electronic resource]

Imprint

To Access:
Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3158582~S1

QR Code

Description	1 online resource (192 pages) : illustrations, maps
Bibliography	Includes bibliographical references (page 185).
Contents	Cover -- Title -- Dedication -- Contents -- Introduction -- Design for Communication -- Graphic Design Is Not Art -- Graphic Design Is Not the Same as Commercial Art -- Graphic Design Is Visual Communication -- Semiotics -- Depth of Meaning -- Perceiving Visual Messages -- The Communicative Quality of Color -- The Role of Design in Everyday Life -- The Design Process -- Research -- Developing the Creative Brief -- Concept Development -- Selling the Idea -- Executing the Concept or Idea -- Keeping a Design Process Record -- Page Layout & Design
	The GridPage Elements -- Visual Hierarchy -- Common Design Jobs -- Client Considerations -- Advertisements -- Printed Collateral -- Invitation Design -- Posters -- Brochure Design -- Publication Design -- Annual Reports -- Catalog Design -- Corporate Identity -- An Identity Is Not a Brand -- Identity Design Considerations -- Components of an Identity Program -- Branding -- The Importance of Branding -- Branding Basics -- Defining the Brandâ€?s Audience -- Brand Components -- Package Design -- Branding in the Retail Environment -- Glossary
	AB -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Selected Bibliography -- Directory of Contributors
Subject	Graphic arts.
	Commercial art.
	Graphic design (Typography)
	Arts graphiques.
	Art publicitaire.
	graphic design.
	graphic arts.
	commercial art.
	Graphic design (Typography)
	Commercial art
	Graphic arts
Other Form:	Print version: Hembree, Ryan. Complete graphic designer. Gloucester, Mass. : Rockport Publishers, ©2006 1592532594 (DLC) 2006008642 (OCoLC)64770980
ISBN	9781616735968 (electronic bk.)
	1616735961 (electronic bk.)
	1592532594
	9781592532599
	9781592535026
	159253502X
	(pbk.)

Patron reviews: add a review

You can...

Also...

More Information

More Resources

Copies