LEADER 00000cam a2200661 a 4500 
001    781716300 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr unu|||||||| 
008    120327t20082011mauab   ob    000 0 eng d 
019    923352378 
020    9781616735968|q(electronic bk.) 
020    1616735961|q(electronic bk.) 
020    1592532594 
020    9781592532599 
020    9781592535026 
020    159253502X 
020    |q(pbk.) 
029 1  DEBBG|bBV040901866 
029 1  DEBSZ|b378292951 
029 1  DEBSZ|b381379124 
029 1  GBVCP|b739992759 
035    (OCoLC)781716300|z(OCoLC)923352378 
037    CL0500000129|bSafari Books Online 
040    UMI|beng|epn|cUMI|dOCLCQ|dDEBSZ|dOCLCQ|dOCLCF|dEBLCP|dCOO
       |dOCLCQ|dMERUC|dOCLCQ|dOCLCO|dOCL|dOCLCQ|dOCLCO|dOCLCQ
       |dOCLCL 
049    INap 
082 04 741.6 
082 04 741.6 
099    eBook O’Reilly for Public Libraries 
100 1  Hembree, Ryan. 
245 14 The complete graphic designer :|ba guide to understanding 
       graphics and visual communication /|cby Ryan Hembree.
       |h[O'Reilly electronic resource] 
260    Gloucester, Mass. :|bRockport Publishers,|c2008, ©2011. 
300    1 online resource (192 pages) :|billustrations, maps 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (page 185). 
505 0  Cover -- Title -- Dedication -- Contents -- Introduction -
       - Design for Communication -- Graphic Design Is Not Art --
       Graphic Design Is Not the Same as Commercial Art -- 
       Graphic Design Is Visual Communication -- Semiotics -- 
       Depth of Meaning -- Perceiving Visual Messages -- The 
       Communicative Quality of Color -- The Role of Design in 
       Everyday Life -- The Design Process -- Research -- 
       Developing the Creative Brief -- Concept Development -- 
       Selling the Idea -- Executing the Concept or Idea -- 
       Keeping a Design Process Record -- Page Layout & Design 
505 8  The GridPage Elements -- Visual Hierarchy -- Common Design
       Jobs -- Client Considerations -- Advertisements -- Printed
       Collateral -- Invitation Design -- Posters -- Brochure 
       Design -- Publication Design -- Annual Reports -- Catalog 
       Design -- Corporate Identity -- An Identity Is Not a Brand
       -- Identity Design Considerations -- Components of an 
       Identity Program -- Branding -- The Importance of Branding
       -- Branding Basics -- Defining the Brand�s Audience -- 
       Brand Components -- Package Design -- Branding in the 
       Retail Environment -- Glossary 
505 8  AB -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N 
       -- O -- P -- R -- S -- T -- U -- V -- W -- X -- Selected 
       Bibliography -- Directory of Contributors 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Graphic arts. 
650  0 Commercial art. 
650  0 Graphic design (Typography) 
650  6 Arts graphiques. 
650  6 Art publicitaire. 
650  7 graphic design.|2aat 
650  7 graphic arts.|2aat 
650  7 commercial art.|2aat 
650  7 Graphic design (Typography)|2fast 
650  7 Commercial art|2fast 
650  7 Graphic arts|2fast 
776 08 |iPrint version:|aHembree, Ryan.|tComplete graphic 
       designer.|dGloucester, Mass. : Rockport Publishers, ©2006
       |z1592532594|w(DLC)  2006008642|w(OCoLC)64770980 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781592532599/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    EBL - Ebook Library|bEBLB|nEBL3399880 
994    92|bJFN