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Author Marchand, Lorraine Hudson, author.

Title Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined process / Lorraine Marchand, Elizabeth Heichler. [O'Reilly electronic resource]

Edition [First edition].
Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, 2022.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3193288~S1
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Description 1 online resource (5 pages)
Note Reprint #64207.
Summary Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied.
Subject Product design.
Product management.
Technological innovations -- Economic aspects.
Conception de produit.
Produits commerciaux -- Gestion.
Innovations -- Aspect économique.
Product design
Product management
Technological innovations -- Economic aspects
Added Author Heichler, Elizabeth, author.
Standard No. 53863MIT64207
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