LEADER 00000cam a22004697i 4500 003 OCoLC 005 20240129213017.0 006 m o d 007 cr cnu|||unuuu 008 221025s2022 mau o 000 0 eng d 024 8 53863MIT64207 029 1 AU@|b000072866355 035 (OCoLC)1348690561 037 53863MIT64207|bO'Reilly Media 040 ORMDA|beng|erda|epn|cORMDA|dOCLCF|dOCLCO 049 INap 082 04 658.5/75 082 04 658.5/75|223/eng/20221025 099 |h[O'Reilly electronic resource] 100 1 Marchand, Lorraine Hudson,|eauthor. 245 10 Adopting the innovator's mindset :|btoo many innovations fail because they're solutions looking for problems, not the result of a disciplined process /|cLorraine Marchand, Elizabeth Heichler.|h[O'Reilly electronic resource] 250 [First edition]. 264 1 [Cambridge, Massachusetts] :|bMIT Sloan Management Review, |c2022. 300 1 online resource (5 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 500 Reprint #64207. 520 Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied. 590 O'Reilly|bO'Reilly Online Learning: Academic/Public Library Edition 650 0 Product design. 650 0 Product management. 650 0 Technological innovations|xEconomic aspects. 650 6 Conception de produit. 650 6 Produits commerciaux|xGestion. 650 6 Innovations|xAspect économique. 650 7 Product design|2fast 650 7 Product management|2fast 650 7 Technological innovations|xEconomic aspects|2fast 700 1 Heichler, Elizabeth,|eauthor. 856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https:// learning.oreilly.com/library/view/~/53863MIT64207/?ar |zAvailable on O'Reilly for Public Libraries 994 92|bJFN