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Author Till, Brian, 1960-

Title Effective branding begins with a name ... and other keys to creating brands people love / Brian D. Till and Donna Heckler. [O'Reilly electronic resource]

Imprint Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3153203~S1
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Description 1 online resource ([9] pages)
text file
text file rda
Summary "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page.
Subject Branding (Marketing)
Stratégie de marque.
branding.
Branding (Marketing)
Added Author Heckler, Donna, 1963-
Till, Brian, 1960- Truth about creating brands people love.
Heckler, Donna, 1963- Truth about creating brands people love.
ISBN 9780132143233
0132143232
Standard No. 9780132143233
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