| Description |
1 online resource (1 volume) : illustrations. |
| Series |
For dummies |
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--For dummies.
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| Contents |
Cover; Title Page; Table of Contents; About the Author; Introduction; Part I: Getting Started with Facebook Marketing; Chapter 1: Marketing in the Age of Facebook; Chapter 2: Researching and Understanding Your Target Audience; Chapter 3: Developing a Facebook Marketing Plan; Part II: Building Your Facebook Presence; Chapter 4: Getting Started with a Facebook Page; Chapter 5: Configuring the Best Admin Settings for Your Facebook Page; Chapter 6: Enhancing Your Facebook Page with Applications; Part III: Engaging with Your Customers and Prospects on Facebook. |
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Chapter 7: Creating a Remarkable Presence on Facebook with Content MarketingChapter 8: Going Public with Your Facebook Page; Chapter 9: Engaging with Your Fans; Chapter 10: Measuring Success with Facebook Insights; Part IV: Marketing beyond the Facebook Page; Chapter 11: Using Facebook Advertising to Promote Your Business; Chapter 12: Using Facebook Offers to Promote Your Business; Chapter 13: Using Facebook Groups and Events to Promote Your Business; Chapter 14: Cross-Promoting Your Page; Chapter 15: Understanding and Using Facebook Social Plug-Ins; Part V: The Part of Tens. |
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Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)Chapter 17: Ten (or So) Business Etiquette Tips for Facebook; Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success; Cheat Sheet. |
| Summary |
The bestselling book updated with all of the latest features and Facebook upgrades This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques. Facebook is among the most important. |
| Subject |
Facebook (Electronic resource)
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Facebook (Electronic resource) |
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Facebook (Electronic resource) |
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Online social networks.
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Online social networks -- Economic aspects.
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Viral marketing.
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Internet advertising.
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Réseaux sociaux (Internet) |
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Réseaux sociaux (Internet) -- Aspect économique. |
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Marketing viral. |
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Publicité sur Internet. |
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Internet advertising |
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Online social networks |
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Viral marketing |
| Other Form: |
Print version: Haydon, John. Facebook marketing for dummies. 4th edition. Hoboken, New Jersey : John Wiley & Sons, 2013 9781118400388 (OCoLC)839315605 |
| ISBN |
9781118413265 |
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1118413261 |
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9781118413241 |
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1118413245 |
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1118400380 |
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9781118400388 |
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9781118413258 (ebk) |
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1118413253 (ebk) |
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