LEADER 00000ngm a22005295a 4500 
003    MWT 
005    20200518010202.0 
006    m     o  c         
007    vz czazzu 
007    cr cna|||||||| 
008    160715p20162015xxu102 e      s   vleng d 
029    https://d2snwnmzyr8jue.cloudfront.net/
       syn_sincjava00830000_180.jpeg 
028 42 MWT11677662 
037    11677662|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
099    eVideo hoopla 
099    eVideo hoopla 
245 00 Brand Irish : the global marketing of Irish traditions
       |h[Hoopla electronic resource]. 
264  1 [United States] :|bSyndicado,|c2016. 
264  2 |bMade available through hoopla 
300    1 online resource (1 video file (approximately 102 min.)) 
       :|bsd., col. 
336    two-dimensional moving image|btdi|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|2rda 
347    video file|2rda 
506    Digital content provided by hoopla. 
508    Directed by Sara Gibbings. 
511 1  Cecelia Ahern, Sharon Corr, Liam Kennedy, Michael D. 
       Higgins, Christina Noble. 
520    The film takes a look at some of the elements that have 
       contributed to the brand: the effect of mass emigration, 
       the contribution to global culture, sport and business, 
       the role of the Irish language, the drive for political 
       leadership, a deep love of food, drink and great craic, 
       and a deep commitment to social justice. 
521 8  Not rated. 
538    Mode of access: World Wide Web. 
650  0 National characteristics, Irish. 
650  0 Irish|zForeign countries. 
650  0 Branding (Marketing)|xPolitical aspects|zIreland. 
650  0 Popular culture|zIreland. 
651  0 Ireland|xEmigration and immigration. 
651  0 Ireland|xSocial life and customs. 
655  7 Video recordings for the hearing impaired.|2lcgft 
700 1  Gibbings, Sara,|efilm director,|efilm producer. 
700 1  Sugranyes, Violeta,|efilm producer. 
700 1  Hastings, Craig,|edirector of photography. 
700 1  Clark, Macbeth,|eeditor of moving image work. 
700 1  Pitarch, Xavier Martínez,|eartist. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       11677662?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       syn_sincjava00830000_180.jpeg