Title Selling to the new elite : discover the secret to winning over your wealthiest prospects / Jim Taylor, Stephen Kraus, Doug Harrison. [O'Reilly electronic resource]

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Description	1 online resource (xvi, 253 pages) : illustrations
Bibliography	Includes bibliographical references and index.
Contents	The desire to acquire -- The passion of the salesperson -- The passion of the prospect -- The passion of the product -- Theory into practice : thirteen expressions of passion in selling -- From passion to execution.
Summary	The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them.
Language	English.
Subject	Selling.
	Affluent consumers.
	Customer relations.
	Vente.
	Consommateurs riches.
	selling.
	Affluent consumers
	Customer relations
	Selling
Added Author	Kraus, Stephen.
	Harrison, Doug, 1965-
Other Form:	Print version: Taylor, Jim, 1947- Selling to the new elite. New York : American Management Association, ©2011 9780814416532 (DLC) 2010039005 (OCoLC)639163880
ISBN	9780814416549
	0814416543
	(hardcover)
	(hardcover)
	1283023423
	9781283023429
	9786613023421
	6613023426
Standard No.	9786613023421

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