LEADER 00000pam  2200325 i 4500 
003    DLC 
005    20191202122445.0 
008    190422s2019    nyua     b    001 0 eng   
010      2019003576 
020    9781984822567 (hardback) 
040    DLC|beng|erda|cDLC|dNjBwBT|dIMmBT|dUtOrBLW 
042    pcc 
082 00 658.4/09019|223 
092    658.40901|bHAR 
100 1  Harris, Jason|c(Economist),|eauthor. 
245 14 The soulful art of persuasion :|bthe 11 habits that will 
       make anyone a master influencer /|cJason Harris. 
250    First edition. 
264  1 New York :|bCurrency,|c[2019] 
300    291 pages :|billustrations ;|c22 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 271-283) and 
       index. 
520    "The Soulful Art of Persuasion is a revolutionary guide to
       becoming a master influencer in the age of distrust 
       through the cultivation of character-building habits that 
       are essential to personal growth and sustained business 
       success.  Jason Harris, CEO and President of one of the 
       nation's fastest growing and most successful creative 
       agencies, Mekanism, argues that genuine persuasion in the 
       21st century is about developing character rather than 
       relying on the easy tactics of flattery, manipulation, and
       short-term gains. It is about engaging rather than 
       insisting and listening versus exploiting; it is about 
       developing empathy and communicating your values. Most 
       importantly, it is about winning others over to your point
       of view by understanding their needs rather than focusing 
       on the pursuit of self-centered goals. Based on his 
       experience in and out of the boardroom, and drawing on the
       latest research on trust, influence, and habit formation, 
       Harris shows that to be persuasive in a culture plagued by
       deception means rejecting the ethos of the quick sell or 
       the temptation to close, and embracing the commitment of 
       putting your true self forward for the long game.  Through
       instructive and entertaining stories, Harris lays out the 
       11 habits that will guide readers to become authentically 
       persuasive, including Developing a curiosity about other 
       people . Becoming the person others want to be around. 
       Practicing generosity through gestures big and small, and 
       Earning respect through collaboration rather than 
       intimidation  Persuasion today is about collaboration 
       rather than winning. It is about personal excellence, 
       sharing the stage and respecting other people's 
       motivations and values. In The Soulful Art of Persuasion, 
       Jason Harris helps to show us the way"--|cProvided by 
       publisher. 
650  0 Success in business. 
650  0 Persuasion (Psychology) 
650  0 Marketing|xPsychological aspects. 
650  0 Communication in marketing.