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Author Gifford, Greg, author.

Title Automating Salesforce Marketing Cloud : reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples / Greg Gifford, Jason Hanshaw. [O'Reilly for electronic resources]

Edition [First edition].
Publication Info. Birmingham] : Packt Publishing, 2022.
QR Code
Description 1 online resource (1 audio file (12 hr., 6 min.))
Playing Time 120600
Description digital rdatr
audio file rdaft
Summary Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources About This Audiobook Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency In Detail Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you'll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce audiobook, you'll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally. Audience This audiobook is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this audiobook.
Subject Salesforce (Online service)
Sales management -- Computer programs.
Salesforce (Serveur)
Ventes -- Gestion -- Logiciels.
Sales management -- Computer programs
Salesforce (Online service)
Genre Audiobooks
Audiobooks.
Livres audio.
Added Author Hanshaw, Jason, author.
Other Form: Print version: | 9781803237190
ISBN 9781837633845 (electronic audio bk.)
1837633843 (electronic audio bk.)
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