| Description |
1 online resource (xxii, 185 pages) : color illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 162-167) and index. |
| Summary |
If you're striving to make products and services that your customers will love, then you'll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safeguard their expertise, and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet today's challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture . With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers' needs. It's a uniquely personal story that's told amidst a cultural revolution at one of the largest software companies in the world |
| Contents |
Building a foundation for change -- Establish a common language -- Build bridges, not walls -- Encourage learning versus knowing -- Build leaders that build your culture -- Meet teams where they are -- Make data relatable -- Measuring change. |
| Subject |
Microsoft Corporation.
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Microsoft Corporation |
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Customer relations.
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Consumer satisfaction.
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Organizational change.
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Consumer Behavior |
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Organizational Innovation |
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Consommateurs -- Satisfaction. |
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Changement organisationnel. |
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Consumer satisfaction |
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Customer relations |
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Organizational change |
| Added Author |
Hammontree, Monty, author.
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| Other Form: |
Print version: 1492058718 9781492058717 (OCoLC)1125269229 |
| ISBN |
9781492058687 (electronic bk.) |
|
1492058688 (electronic bk.) |
|
9781492058700 |
|
149205870X |
|
1492058718 |
|
9781492058717 |
| Standard No. |
9781492058700 |
|
9781492058717 |
|
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