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Author Hammond, Richard (Retail management consultant), author.

Title Friction/Reward : be your customer's first choice / Richard Hammond. [O'Reilly electronic resource]

Edition First edition.
Publication Info. Harlow, England : Pearson, 2019.
©2019
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Description 1 online resource (xxiv, 190 pages) : illustrations.
Bibliography Includes bibliographical references (page 185) and index.
Summary Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e.
Subject Consumer satisfaction.
Customer relations.
Customer loyalty.
Consommateurs -- Satisfaction.
Consommateurs -- Fidélité.
Consumer satisfaction
Customer loyalty
Customer relations
Other Form: Print version: Hammond, Richard (Retail management consultant). Friction/Reward. First edition. Harlow, England : Pearson, 2019 9781292234946 (OCoLC)1081001037
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