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003    MWT 
005    20191125102622.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    171006s2016    xxunnn es      i  n eng d 
020    9780062565112 (sound recording : hoopla Audio Book) 
020    0062565117 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       hpc_9780062565112_180.jpeg 
028 42 MWT11675836 
037    11675836|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 04 658.4|223 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Christensen, Clayton M.,|eauthor. 
245 10 Competing against luck :|bthe story of innovation and 
       customer choice|h[Hoopla electronic resource] /|cClayton 
       M. Christensen ; Taddy Hall, Karen Dillon and David S. 
       Duncan. 
250    Unabridged. 
264  1 [United States] :|bHarperAudio,|c2016. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (7hr., 26 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 0  Read by John Pruden. 
520    The foremost authority on innovation and growth presents a
       path-breaking book every company needs to transform 
       innovation from a game of chance to one in which they 
       develop products and services customers not only want to 
       buy, but are willing to pay premium prices for. How do 
       companies know how to grow? How can they create products 
       that they are sure customers want to buy? Can innovation 
       be more than a game of hit and miss? Harvard Business 
       School professor Clayton Christensen has the answer. A 
       generation ago, Christensen revolutionized business with 
       his groundbreaking theory of disruptive innovation. Now, 
       he goes further, offering powerful new insights. After 
       years of research, Christensen has come to one critical 
       conclusion: our long held maxim-that understanding the 
       customer is the crux of innovation-is wrong. Customers 
       don't buy products or services; they "hire" them to do a 
       job. Understanding customers does not drive innovation 
       success, he argues. Understanding customer jobs does. The 
       "Jobs to Be Done" approach can be seen in some of the 
       world's most respected companies and fast-growing startups,
       including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt,
       to name just a few. But this book is not about celebrating
       these successes-it's about predicting new ones. 
       Christensen contends that by understanding what causes 
       customers to "hire" a product or service, any business can
       improve its innovation track record, creating products 
       that customers not only want to hire, but that they'll pay
       premium prices to bring into their lives. Jobs theory 
       offers new hope for growth to companies frustrated by 
       their hit and miss efforts. This book carefully lays down 
       Christensen's provocative framework, providing a 
       comprehensive explanation of the theory and why it is 
       predictive, how to use it in the real world-and, most 
       importantly, how not to squander the insights it provides.
538    Mode of access: World Wide Web. 
650  0 Creative ability in business. 
650  0 Customer services. 
650  0 Success in business. 
700 1  Hall, Taddy,|eauthor. 
700 1  Pruden, John,|enarrator. 
700 1  Dillon, Karen,|eauthor. 
700 1  Duncan, David S.,|eauthor. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       11675836?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       hpc_9780062565112_180.jpeg