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Author Haines, Steven.

Title Managing product management : empowering your organization to produce competitive products and brands / Steven Haines. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, ©2012.
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Description 1 online resource
Note Title from title screen.
Bibliography Includes bibliographical references and index.
Summary Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. -- Edited summary from book.
Language English.
Subject New products.
Product management.
Produits commerciaux -- Gestion.
New products
Product management
Commerce.
Business & Economics.
Marketing & Sales.
Other Form: Print version: Haines, Steven. Managing product management. New York : McGraw-Hill, ©2012 9780071769976 (DLC) 2011026455 (OCoLC)721903347
ISBN 9780071770057 (electronic bk.)
0071770054 (electronic bk.)
9786613816108
6613816108
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