| Description |
1 online resource (xx, 273 pages) : illustrations, maps, facsimiles |
| Contents |
1. What is design: making visuals & type play nice in space -- 2. Step away from the computer for research & brainstorming -- 3. I need to design this today: the works-every-time layout -- 4. Layout sins: 13 amateur errors -- 5. Mini art school: the elements & principles of design -- 6. What is a grid? & when do I need one? -- 7. Layout: where to put your type & visuals for impact -- 8. Type: what you don't know can hurt you -- 9. Color basics: choosing & using color -- 10. Adding visual appeal: working with photos & illustrations -- 11. The scoop on infographics: maximum information in minimum space -- 12. Storyboarding 101: planning visual storytelling -- 13. Multimedia components: sometimes more is more -- 14. Designing for the web: starring on the small screen -- 15. Fit to print: an overview of papers & printing -- 16. Conclusion: now that you know enough to be dangerous, thanks for stopping by -- Index. |
| Summary |
Publisher's description: Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: The basics of effective design that communicates its intended message; Pre-design planning; 13 layout sins to avoid; Basic typography; Working with color; Storyboarding for video, Web, and presentions; Information graphics; Mini art school, all the basics in one chapter; Outputting your work; Finally, the basics of layout, design, and visual communication for print and web in one easy-to-digest book!; "Try This" sections in each chapter include fun, hands-on activities to develop skills. The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links. |
| Subject |
Graphic arts.
|
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Visual communication.
|
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Commercial art.
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Graphic design (Typography)
|
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Arts graphiques. |
|
Communication visuelle. |
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Art publicitaire. |
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graphic arts. |
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graphic design. |
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commercial art. |
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Graphic design (Typography) |
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Commercial art |
|
Graphic arts |
|
Visual communication |
| Added Author |
Hagen, Rebecca.
|
| Added Title |
Beginner's guide to communicating visually through graphic, web & multimedia design |
|
Communicating visually through graphic, web & multimedia design |
| Other Form: |
Print version: Golombisky, Kim. White space is not your enemy. Amsterdam ; Boston : Focal Press/Elsevier, ©2010 9780240812816 (OCoLC)473446556 |
| ISBN |
9780240812823 (electronic bk.) |
|
0240812824 (electronic bk.) |
|
0240812816 |
|
9780240812816 |
|
(pbk.) |
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