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003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cn||||||||| 
008    160224s2016    xx      o     000 0 eng d 
024 8  53863MIT57206 
029 1  AU@|b000067110368 
035    (OCoLC)1103595090 
040    CEF|beng|epn|cCEF|dOCLCO|dCNCEN|dOCLCO|dOCLCF|dOCLCQ
       |dOCLCO|dOCLCQ|dOCLCO 
049    INap 
099    eBook O'Reilly for Public Libraries 
100 1  Su, Ning,|eauthor. 
245 14 The Long-Tail Strategy of IT Outsourcing /|cSu, Ning.
       |h[O'Reilly electronic resource] 
250    1st edition. 
264  1 |bMIT Sloan Management Review,|c2016. 
300    1 online resource (9 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
365    |b6.50 
520    Today's rapid technological changes have transformed the 
       role of global IT outsourcing in companies' strategies. 
       Traditionally viewed as a cost-saving measure, IT 
       outsourcing is also increasingly being leveraged as a 
       strategic tool for acquiring cutting-edge innovation. This
       pursuit of emerging technologies and capabilities, however,
       has elevated the complexity of managing supplier 
       portfolios. In this article, the authors introduce the 
       "long-tail" strategy, an innovative IT outsourcing model 
       that combines a few key partnerships with a dynamically 
       changing number of smaller contracts with other suppliers 
       that can deliver specific value propositions beyond the 
       capabilities of the key partners. Representing a dynamic, 
       diversified, yet disciplined approach toward outsourcing, 
       the long-tail strategy embraces and even fosters a flow of
       new suppliers, so companies are continually acquiring new 
       capabilities that enable them to prosper in turbulent 
       business environments. The authors' extensive in-depth 
       interviews with major companies in financial services, 
       business services, technology, manufacturing, and energy 
       suggest that the long-tail strategy can help diverse 
       organizations achieve their business goals. For example, 
       the long-tail strategy helped a major global bank 
       establish and maintain technological leadership in the 
       financial-services industry, and allowed Toyota Motor 
       North America to realize rapid innovation. In order to 
       implement the long-tail strategy successfully, companies 
       should institute five key practices: (1) distributing 
       responsibility within the company for scanning for new 
       technologies; (2) nurturing relationships with new "long-
       tail" suppliers; (3) encouraging sales pitches from 
       suppliers; (4) governing the entire outsourcing portfolio;
       and (5) designing for integration. When implementing these
       practices, organizations should seek to create a more 
       proactive, entrepreneurial, and dynamic culture in IT 
       outsourcing. If executed well, the long-tail strategy can 
       transform IT outsourcing into a driver of innovation and 
       value creation in an age of globalization and 
       digitization. 
542    |fCopyright © 2016 MIT Sloan Management Review|g2016 
550    Made available through: Safari, an O'Reilly Media Company.
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Business planning. 
650  0 Strategic planning. 
650  6 Planification stratégique. 
650  7 Business planning|2fast 
650  7 Strategic planning|2fast 
700 1  Levina, Natalia,|eauthor. 
700 1  Ross, Jeanne,|eauthor. 
700 1  Lacity, Mary,|eauthor. 
700 1  Willcocks, Leslie,|eauthor. 
700 1  Goo, Jahyun,|eauthor. 
700 1  Hirschheim, Rudy,|eauthor. 
700 1  Gurbaxani, Vijay,|eauthor. 
700 1  Han, Kunsoo,|eauthor. 
700 1  Oshri, Ilan,|eauthor. 
700 1  Kotlarsky, Julia,|eauthor. 
700 1  Aron, Ravi,|eauthor. 
710 2  O'Reilly for Higher Education (Firm) 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/53863MIT57206/?ar
       |zAvailable on O'Reilly for Public Libraries 
994    92|bJFN