Title Programming for TV, radio, and the Internet : strategy, development, and evaluation / Philippe Perebinossoff, Brian Gross, Lynne S. Gross. [O'Reilly electronic resource]

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2nd ed.

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3154149~S1

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Description	1 online resource (xx, 324 pages) : illustrations
Bibliography	Includes bibliographical references and index.
Contents	The history of programming -- Sources of television programming -- Sources of radio and Internet programming -- Development -- Testing -- Elements of successful programming -- Influences on television programming -- Influences on radio and Internet programming -- Scheduling strategies for television -- Scheduling strategies for radio and the Internet -- Program evaluation -- Changing and canceling programs -- Programming ethics.
Subject	Broadcasting -- Planning.
	Television programs -- Planning.
	Radio programs -- Planning.
	Webcasting -- Planning.
	Radiodiffusion -- Planification.
	Émissions télévisées -- Planification.
	Émissions radiophoniques -- Planification.
	Webdiffusion -- Planification.
	Broadcasting -- Planning
	Radio programs -- Planning
	Television programs -- Planning
Added Author	Gross, Brian, 1969-
	Gross, Lynne S.
	Vane, Edwin T. Programming for TV, radio, and cable.
Other Form:	Print version: Perebinossoff, Philippe. Programming for TV, radio, and the Internet. 2nd ed. Burlington, MA : Focal Press, ©2005 (DLC) 2004061439
ISBN	9781136068850
	1136068856
	(alk. paper)

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