Programming for TV, radio, and the Internet : strategy, development, and evaluation / Philippe Perebinossoff, Brian Gross, Lynne S. Gross. [O'Reilly electronic resource]
The history of programming -- Sources of television programming -- Sources of radio and Internet programming -- Development -- Testing -- Elements of successful programming -- Influences on television programming -- Influences on radio and Internet programming -- Scheduling strategies for television -- Scheduling strategies for radio and the Internet -- Program evaluation -- Changing and canceling programs -- Programming ethics.