| Description |
1 online resource (7 pages) : illustrations |
| Note |
Reprint #64117, Fall 2022 issue, vol. 64, no. 1. |
| Bibliography |
Includes bibliographical references. |
| Summary |
Most large companies take a similar approach to corporate innovation, running it out of centralized innovation groups. But companies in China, both domestic and foreign, are much more likely to turn to market-facing sources of innovation, including customers, competitors, and front-line employees. China's fast growth is producing a disproportionately large share of new customers for many industries, which demands an orientation toward generating ideas closer to customers to drive more market-led innovation. |
| Subject |
Technological innovations -- China -- Management.
|
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Innovations -- Chine -- Gestion. |
|
Technological innovations -- Management |
|
China |
| Added Author |
Bonnet, Didier, author.
|
|
Greeven, Mark J., author.
|
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Lyu, Wenjing, author.
|
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Jaballah, Sarah, author.
|
| Standard No. |
53863MIT64117 |
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