| Description |
1 online resource (1 audio file (5hr., 15 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Leonard C. Green. |
| Summary |
Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the audiobook explains how to: Locate sure-bet opportunities for improving products. Get serious about positioning, distributing, and licensing. Find funding. Take calculated risks and minimize failure. And much more. The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Business.
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| Added Author |
Brown, Paul B.
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hoopla digital.
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| ISBN |
9781469036892 (sound recording : hoopla Audio Book) |
|
1469036894 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12161520 |
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