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Author Green, Charles H., 1950-

Title Trust-based selling : using customer focus and collaboration to build long-term relationships [Hoopla electronic resource] / Charles H. Green.

Edition Unabridged.
Publication Info. [United States] : McGraw Hill-Ascent Audio, 2005.
Made available through hoopla
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Description 1 online resource (1 audio file (3hr., 56 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Kirby Heyborne.
Summary Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer's trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.
System Details Mode of access: World Wide Web.
Subject Selling.
Customer relations.
Added Author Heyborne, Kirby.
hoopla digital.
ISBN 9781639296262 (sound recording : hoopla Audio Book)
1639296263 (sound recording : hoopla Audio Book)
Music No. MWT14341857
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