LEADER 00000nim a22004815a 4500 003 MWT 005 20191125032319.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 150130s2009 xxunnn es i n eng d 020 9781596594173 (sound recording : hoopla Audio Book) 020 1596594179 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ gil_9781596594173_180.jpeg 028 42 MWT11258775 037 11258775|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 04 658.4/03|222 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Rosenberger, Larry,|d1946- 245 14 The deciding factor :|bthe power of analytics to make every decision a winner|h[Hoopla electronic resource] / |cLarry Rosenberger and John Nash ; with Ann Graham. 250 Unabridged. 264 1 [United States] :|bGildan Audio,|c2009. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (300 min.)) :|bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 1 Read by Scott Peterson. 520 In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. In this groundbreaking book, Larry Rosenberger and John Nash draw on over fifty years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions. The authors explain how making better decisions through a combination of data, mathematics, and software can lead to a more customer-centric, cost-competitive, and creative organization. Highly accessible, The Deciding Factor helps demystify the math and information technology behind decision management for the business manager who may not be a mathematics or computer science wizard. As practical as it is approachable, the book answers such questions as: How does a multinational consumer packaged-goods company build brand loyalty one person at a time? How does a consumer credit card company process millions of transactions every second and keep fraud under control? How can a big-box retailer increase per-customer profitability? Rosenberger and Nash offer a much needed resource for decision makers from the boardroom to the front line, a resource that provides guidance to create and unlock new sources of value from an organization's decisions. 538 Mode of access: World Wide Web. 650 0 Decision making. 650 0 Management. 700 1 Nash, John,|d1962- 700 1 Graham, Ann,|d1956 July 22- 700 1 Peterson, Scott. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 11258775?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ gil_9781596594173_180.jpeg