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020    9781596594173 (sound recording : hoopla Audio Book) 
020    1596594179 (sound recording : hoopla Audio Book) 
028 42 MWT11258775 
037    11258775|bMidwest Tape, LLC|n 
040    Midwest 
082 04 658.4/03|222 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Rosenberger, Larry,|d1946- 
245 14 The deciding factor:|bthe power of analytics to make every
       decision a winner|h[Hoopla electronic resource] /|cLarry 
       Rosenberger and John Nash ; with Ann Graham. 
250    Unabridged. 
260    [United States] :|bGildan Audio :|bMade available through 
300    1 online resource (1 audio file (300 min.)) :|bdigital. 
506    Digital content provided by hoopla. 
511 1  Read by Scott Peterson. 
520    In today's high-tech world, all companies are striving to 
       create business value from digital data, but the real 
       value in data comes from how it is used to make decisions.
       At the end of the day, what drives the results your 
       company achieves is the millions of decisions made every 
       day that are influenced by customer interactions and 
       transactions. In this groundbreaking book, Larry 
       Rosenberger and John Nash draw on over fifty years of 
       experience in helping companies automate, improve, and 
       connect decisions. Using analytic techniques first 
       pioneered by Fair Isaac Corporation, the authors clearly 
       show how today's forward-thinking executives and managers 
       are using analytic insights to ensure their decisions keep
       up with information complexity and the pace of change - 
       especially changes in consumer behavior and attitudes, in 
       regulations, and in competitive actions and reactions. The
       authors explain how making better decisions through a 
       combination of data, mathematics, and software can lead to
       a more customer-centric, cost-competitive, and creative 
       organization. Highly accessible, The Deciding Factor helps
       demystify the math and information technology behind 
       decision management for the business manager who may not 
       be a mathematics or computer science wizard. As practical 
       as it is approachable, the book answers such questions as:
       How does a multinational consumer packaged-goods company 
       build brand loyalty one person at a time? How does a 
       consumer credit card company process millions of 
       transactions every second and keep fraud under control? 
       How can a big-box retailer increase per-customer 
       profitability? Rosenberger and Nash offer a much needed 
       resource for decision makers from the boardroom to the 
       front line, a resource that provides guidance to create 
       and unlock new sources of value from an organization's 
538    Mode of access: World Wide Web. 
650  0 Decision making.|vSound recordings. 
650  0 Management.|vSound recordings. 
700 1  Nash, John,|d1962- 
700 1  Graham, Ann,|d1956 July 22- 
700 1  Peterson, Scott. 
710 2  hoopla digital. 
856 40 |u|zInstantly 
       available on hoopla.