LEADER 00000ngm a22003133i 4500 
003    LDC 
005    20221114203411.4 
006    m        c         
007    cr cna       a 
008    221114s2017    cau036        o   vleng d 
040    linkedin.com|beng 
099    Streaming Video LinkedIn Learning 
100 1  Goward, Chris|espeaker. 
245 10 Marketing Foundations: Personalization.|cwith Chris Goward
       |h[LinkedIn Learning electronic resource] 
264  1 Carpenteria, CA|blinkedin.com,|c2017. 
306    00h:36m:20s 
337    computer|2rdamedia 
338    online resource|2rdacarrier 
500    10/23/201712:00:00AM 
511 1  Presenter: Chris Goward 
520    Learn the principles of marketing personalization, and 
       strategies to put personalization to work in your 
       campaigns. 
520    Ever felt like a newsletter or advertisement was speaking 
       directly to you? Using data analysis and automation, 
       marketers have the ability to tailor messaging and product
       offerings to individual consumers. It's called 
       personalization, and it can help you differentiate 
       products and services and boost conversion rates. Chris 
       Goward has helped lead conversion optimization and 
       personalization strategies for companies like IBM, Google,
       and HP. Join him in this course to learn the principles of
       marketing personalization, and strategies to put 
       personalization to work in your campaigns. Chris reviews 
       the different personalization platforms, and explains how 
       to integrate them into your existing toolset. He helps you
       sort through data and find new opportunities, and 
       prioritize your projects using the PIE framework. 
538    Latest version of the following browsers: Chrome, Safari, 
       Firefox, or Internet Explorer. Adobe Flash Player Plugin. 
       JavaScript and cookies must be enabled. A broadband 
       Internet connection. 
655  4 Instructional films.|2lcgft 
655  4 Educational films.|2lcgft 
710 2  linkedin.com (Firm) 
856 40 |uhttps://www.linkedin.com/learning/marketing-foundations-
       personalization?u=76281068&auth=true|zAvailable on 
       LinkedIn Learning 
856 42 |3thumbnail|uhttps://cdn.lynda.com/course/622082/622082-
       636673527664320319-16x9.jpg