| Description |
1 online resource (1 volume) : illustrations |
| Note |
Includes index. |
| Contents |
Cover -- Contents -- About the authors -- Acknowledgements -- How to get your own questions answered -- Introduction -- Chapter 1: Managing the business -- Case study: Klaxon -- Chapter 2: Managing growth -- Case study: Social i Media -- Chapter 3: Managing finances -- Case study: Contraband International -- Chapter 4: Managing social media -- Case study: The Nutty Tarts -- Chapter 5: Managing technology -- Case study: Clarity Heating -- Chapter 6: Managing marketing -- Case study: SnoozeShade -- Chapter 7: Managing sales -- Case study: Onespacemedia -- Chapter 8: Managing customers -- Case study: The Elite Swimming Academy -- Chapter 9: Managing people -- Case study: Breckland Orchard -- Chapter 10: Managing your exit -- Index. |
| Summary |
' Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ' Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: · Easy-to-apply strategies for business success · Insightful case studies from businesses that survived the first five years · Helpful exercises and action plans · Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. ' Full of very valuable information. This is not theory - but live action in print. Highly recommended. ' Professor Alan Barrell, Judge Business School, University of Cambridge. |
| Subject |
Small business -- Management.
|
|
New business enterprises -- Management.
|
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Petites et moyennes entreprises -- Gestion. |
|
Nouvelles entreprises -- Gestion. |
|
New business enterprises -- Management |
|
Small business -- Management |
| Added Author |
Hawkins, Ann, author.
|
| ISBN |
9781292017686 (electronic bk.) |
|
1292017686 (electronic bk.) |
|
(eText) |
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