| Description |
1 online resource (1 video file, 46 min.) |
|
digital |
|
video file MPEG-4 Flash |
| Credits |
Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli. |
| Event |
Originally produced by Media Education Foundation in 2006. |
| Summary |
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs. |
| Audience |
Grade 9+ |
|
Higher education. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Direct-to-consumer prescription drug advertising.
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Drugs -- Marketing.
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Health and medicine.
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Media education.
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Pharmaceutical industry -- Marketing.
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Drugs.
|
| Genre |
Documentary films.
|
| Added Author |
Alper, Loretta.
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Brandoli, Peter.
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Earp, Jeremy.
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Goodman, Amy.
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Jhally, Sut.
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Killoy, Andrew.
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Rabinovitz, David.
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Ridberg, Ronit.
|
|
Kanopy (Firm)
|
| In: |
Media Education Foundation Collection njcore00000000080 |
| Music No. |
1041524 Kanopy |
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