| Description |
1 online resource |
| Note |
Includes index. |
|
Title from title screen. |
| Summary |
Annotation Filled with provocative ideas about why many companies overlook trust issues, "Trust or Consequences" brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage |
| Contents |
""Contents""; ""Acknowledgments""; ""Introduction""; ""1 Trust Trends: A Transparent Age, Online Relationships, and a Breakdown in Corporate Values""; ""2 More Than a Nice- Sounding Word: The Bottom- Line Benefits""; ""3 The Damage Done: Post- Enron Possibilities""; ""4 Fix It Before It Breaks""; ""5 If You Can�t Do It, Please Say So""; ""6 The Human Touch""; ""7 Humility: Developing a Nonarrogant Attitude""; ""8 Speed, Truth, and Other Good Ways to Respond to Bad Times""; ""9 Tough Trust Decisions""; ""10 The Media: How to Develop Relationships That Build Trust"" |
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11 Great Acts of Trust12 Acts of Distrust -- 13 The Ten Commandments of Organizational Trust -- Appendix A -- Golin/ Harris Trust Survey Results -- Appendix B -- Golin/ Harris Trust Index -- Index |
| Subject |
Business ethics.
|
|
Trust.
|
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Reliability.
|
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Morale des affaires. |
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Confiance. |
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Fidélité. |
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Business ethics |
|
Reliability |
|
Trust |
| Other Form: |
Print version: Golin, Al. Trust or Consequences : Build Trust Today or Lose Your Market Tomorrow. Saranac Lake : AMACOM, ©2003 9780814472088 |
| ISBN |
9780814427453 |
|
0814427456 |
|
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