| Description |
1 online resource (320 pages) illustrations |
| Summary |
Annotation In CRM Automation , one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond. |
| Audience |
Scholarly & Professional Prentice Hall PTR. |
| Subject |
Customer relations$xManagement$xComputer programs.
|
|
Customer Relations -- Management. |
|
Electronic Commerce. |
|
Business & Economics -- Customer Relations. |
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Business & Economics -- E-commerce -- General. |
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Commerce. |
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Business & Economics. |
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Marketing & Sales. |
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Customer relations -- Data processing |
| Other Form: |
Print version: Goldenberg, Barton J. CRM Automation. E Rutherford : Prentice Hall PTR Feb. 2002 Old Tappan : Pearson Education [distributor] (DLC) 2001059140 |
| ISBN |
9780130088512 |
|
013008851X (Trade Paper) |
| Standard No. |
076092016571 |
|
9780130088512 |
|
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