Jeffrey Gitomer's sales manifesto : imperative actions you need to take and master to dominate your competition and win for yourself ... for the next decade.
Understanding manifesto -- The manifesto sale -- Manifesto principles -- Manifesto strategies -- Manfesto mastery -- Ultimate manifesto success.
Summary
"There is no prize for second place in sales you either win or lose - sell or die that's it. Until you wake up to the reality that the old way of selling doesn't work anymore, you are as dommed as the fax machine, the blackberry, and the yellow pages."--Page [4] of cover.