| Description |
1 online resource (xxix, 442 pages) : illustrations |
|
text file |
| Series |
Jossey-Bass business & management series.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1. Foundations of business communication -- pt. 2. Managing communication -- pt. 3. Internal communication -- pt. 4. Public relations -- pt. 5. Marketing communication. |
| Summary |
"The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation"--Provided by publisher. |
| Language |
English. |
| Subject |
Communication in organizations -- United States.
|
|
Communication dans les organisations -- États-Unis. |
|
Management and Business Studies. |
|
Communication in organizations |
|
United States |
|
Kommunikation inom organisationer. |
| Added Author |
Gillis, Tamara L.
|
|
International Association of Business Communicators.
|
| Other Form: |
Print version: IABC handbook of organizational communication. 2nd ed. San Francisco : Jossey-Bass, ©2011 9780470894064 (DLC) 2011002089 (OCoLC)697979921 |
| ISBN |
9781118016336 (electronic bk.) |
|
1118016335 (electronic bk.) |
|
9781118016343 (ebk) |
|
1118016343 (ebk) |
|
9781118016350 (ebk) |
|
1118016351 (ebk) |
|
(cloth) |
|
(cloth) |
|
1283052539 |
|
9781283052535 |
|
9786613052537 |
|
6613052531 |
| Standard No. |
9786613052537 |
|
9780470894064 |
|
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