| Description |
1 online resource (1 audio file (360 min.)) : digital. |
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digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Read by the author. |
| Summary |
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Branding (Marketing)
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Business communication -- Psychological aspects.
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| Added Author |
Gill, Libby.
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hoopla digital.
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| ISBN |
9781469025933 (sound recording : hoopla Audio Book) |
|
1469025930 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12161871 |
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