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Author McKee, Robert, 1941- author.

Title Storynomics : story-driven marketing in the post-advertising world / by Robert McKee and Thomas Gerace.

Edition First hardcover edition
Publication Info. New York : Twelve, [2018]
Bookmark link: https://library.naperville-lib.org:444/record=b1841863~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.8 MCK    AVAILABLE
 Nichols Adult Nonfiction  658.8 MCK    AVAILABLE
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Description xix, 248 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 225-236) and index.
Subject Marketing.
Storytelling.
Added Author Gerace, Thomas, author.
ISBN 9781538727935 (hardcover)
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