| Description |
xxvii, 157 pages : illustrations ; 23 cm |
| Summary |
"In today's polarized culture, all entrepreneurs and business executives need to recognize that trying to stay in the middle of the road in an attempt to appeal to as wide an audience as possible is a recipe for failure. They need to take a stand. Taking a clear, committed and powerful stand is the most critical thing a business, charity, or individual can do to become more effective and successful. The stand must be based on a philosophy, core values, vision, and statement of purpose that all align. This book will reveal an innovative process to get your business's brand clarified, organized, and articulated in a compelling way. It offers readers a 5-P Expansion Sequence, a structural model consisting of Philosophy, Purpose, Psychology, Procedure and Prosperity. Nailing these 5 Ps is the foundation for the brand and the stand it is taking. Get ready to be challenged to break limiting patterns and grow a business brand and financial success. Wake up your consciousness and set yourself free!"-- Provided by publisher. |
| Subject |
Success in business.
|
|
Branding (Marketing)
|
| ISBN |
9781401957865 (hardback) |
|
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