| Description |
1 online resource (x, 273 pages) : illustrations (chiefly color) |
| Bibliography |
Includes lists of web sites, bibliographical references and index. |
| Contents |
Front Cover; Interactive Television Production; Copyright Page; Contents; This book; Acknowledgements; Chapter 1. What is interactive television?; Chapter 2. The technology; Chapter 3. Making money; Chapter 4. Production; Chapter 5. Usability and design; Chapter 6. The future; Interactive television glossary; Sources; Index. |
| Summary |
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference. |
| Subject |
Interactive television -- Production and direction.
|
|
Interactive television |
|
Tecnologia de televisão. |
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Televisão interativa. |
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Produção de televisão. |
| Other Form: |
Print version: Gawlinski, Mark. Interactive television production. Oxford : Focal Press, 2003 0240516796 9780240516790 (OCoLC)49740387 |
| ISBN |
9780080522111 (electronic bk.) |
|
0080522114 (electronic bk.) |
|
9781136054426 (e-book ; PDF) |
|
1136054421 |
|
9781136054372 (e-book ; Mobi) |
|
1136054375 |
|
9781136054419 (e-book ; ePub) |
|
1136054413 |
|
(pbk.) |
|
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