Title From brainwave to business : how to turn your brilliant idea into a successful start-up / Celia Gates. [O'Reilly electronic resource]

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Description	1 online resource (xviii, 172 pages) : illustrations
Contents	How to generate new ideas -- What to do with a brilliant brainwave -- How to develop your brainwave further -- How to secure your intellectual property -- Publicly disclosing your brainwaves -- How to plan your business -- How to raise funds for your business -- How to get rich from your ideas -- How to put your brainwave into production -- How to generate unlimited profits from sales -- How to attract more of the "right" attention by marketing and promoting your business -- How to test, measure and continually optimise everything you do -- What to do if somebody has stolen your idea -- How to develop your brand and grow your assets -- How to manage and multiply your success.
Subject	New business enterprises.
	Entrepreneurship.
	New products.
	Inventions.
	Nouvelles entreprises.
	Entrepreneuriat.
	Inventions.
	entrepreneurs.
	Entrepreneurship
	Inventions
	New business enterprises
	New products
Added Title	How to turn your brilliant idea into a successful start-up
Other Form:	Print version: Gates, Celia R.F. From brainwave to business. Harlow, England ; New York : Financial Times/Prentice Hall/Pearson, 2010 9780273744054 (DLC) 2010032830 (OCoLC)652448121
ISBN	9780273744078
	0273744070
	(pbk.)
	(pbk.)

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