| Description |
1 online resource (1 audio file (4hr., 25 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Performer |
Read by Grover Gardner. |
| Summary |
Reveals the master plan behind Apple's revolutionary business model We don't underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it's a little pricier. People are smart; they figure these things out. The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own: Make the customer and the product king Balance manufacturing with delivery logistics Motivate and inspire people outside the company to do your marketing and public relations Invent new distribution channels Decide on your company image and stick to your guns Leapfrog the competition Learn from both successes and missteps |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Apple Computer, Inc.
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Industrial management -- United States.
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Computer industry -- United States.
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Corporate culture -- United States.
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Success in business -- United States.
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Audiobooks.
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Sound recordings.
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| Added Author |
Gardner, Grover. Narrator.
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hoopla digital.
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| ISBN |
9781639290222 (sound recording : hoopla Audio Book) |
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1639290222 (sound recording : hoopla Audio Book) |
| Music No. |
MWT14341669 |
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