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Author Guillén, Mauro F.

Title Emerging markets rule : growth strategies of the new global giants / Mauro F. Guillén and Esteban García-Canal. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, ©2013.
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Contents Introduction : a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action!
Summary Offering a road map for business success in the increasingly competitive; chaotic global markets; this book explains what is happening; why it is happening--and how you can prevent it from happening to you. -- Edited summary from book.
Language English.
Subject Developing countries -- Economic conditions.
Lean manufacturing.
Strategic planning.
Economic history. (OCoLC)fst00901974
Lean manufacturing. (OCoLC)fst01746665
Strategic planning. (OCoLC)fst01134371
Developing countries. (OCoLC)fst01242969
Business & Economics.
Economic History.
Genre Electronic books.
Added Author García-Canal, Esteban.
Added Title Growth strategies of the new global giants
Other Form: Print version: Guillén, Mauro F. Emerging markets rule. New York : McGraw-Hill, ©2013 9780071798112 (DLC) 2012033515 (OCoLC)793223459
ISBN 9780071798129 (electronic bk.)
0071798129 (electronic bk.)
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