| Description |
1 online resource (5 pages) |
| Note |
Reprint #65307. |
| Summary |
Historically, customer engagement and product fulfillment occurred in the same place -- a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related approach is to use nontraditional spaces for inventory storage, potentially speeding fulfillment. While it's still early days, retailers should proactively consider these strategies' potential risks and opportunities. |
| Subject |
Physical distribution of goods.
|
|
Retail trade -- Management.
|
|
Business logistics.
|
|
Distribution (Économie politique) |
|
Logistique (Organisation) |
|
distribution (function) |
| Added Author |
Gallino, Santiago, author.
|
|
Moreno, Antonio, author.
|
| Standard No. |
53863MIT65307 |
|
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