| Description |
1 online resource (1 streaming video file (27 min., 10 sec.)) |
| Note |
Title from resource description page (Safari, viewed October 28, 2020). |
| Performer |
Presenter: Laura Gabrysiak |
| Summary |
"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data."--Resource description page |
| Subject |
Consumer satisfaction.
|
|
Customer loyalty.
|
|
Machine learning.
|
|
Consumer Behavior |
|
Consommateurs -- Satisfaction. |
|
Consommateurs -- Fidélité. |
|
Apprentissage automatique. |
|
Consumer satisfaction. |
|
Customer loyalty. |
|
Machine learning. |
| Genre |
Electronic videos. |
|
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