Title Turning silver into gold : business and investment opportunities in the boomer marketplace / Mary Furlong. [O'Reilly electronic resource]

Imprint

Upper Saddle River, N.J. : Financial Times Press, 2007.

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3148065~S1

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Description	1 online resource
Subject	Target marketing -- United States.
	Baby boom generation -- United States.
	Older consumers -- United States.
	Consumer behavior -- United States.
	Investments -- United States.
	Cibles (Marketing) -- États-Unis.
	Génération du baby-boom -- États-Unis.
	Consommateurs âgés -- États-Unis.
	Consommateurs -- Comportement -- États-Unis.
	Investissements -- États-Unis.
	Target marketing -- United States.
	Baby boom generation -- United States.
	Older consumers -- United States.
	Consumer behavior -- United States.
	Investments -- United States.
	Baby boom generation.
	Consumer behavior.
	Investments.
	Older consumers.
	Target marketing.
	United States.
ISBN	0131856987
	9780131856981
	0132340194
	9780132340199

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