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003    MWT 
005    20201201045434.1 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    201127s2020    xxunnn es      i  n eng d 
020    9781469082165 (sound recording : hoopla Audio Book) 
020    1469082160 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469082165_180.jpeg 
028 42 MWT13578510 
037    13578510|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 00 658.4/063|223 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Dyer, Jeff|c(Professor of strategy),|eauthor. 
245 10 Innovation capital :|bhow to compete--and win--like the 
       world's most innovative leaders|h[Hoopla electronic 
       resource] /|cJeffrey Dyer, Nathan Furr, Curtis Lefrandt. 
250    Unabridged. 
264  1 [United States] :|bGildan Media,|c2020. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (6hr., 37 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Charles Constant. 
520    Great leaders of innovation know that creativity is not 
       enough. They succeed not only on the basis of their ideas,
       but because they have the vision, reputation, and networks
       to win the backing needed to commercialize them. It turns 
       out that this quality-called "innovation capital"-is 
       measurably more important for innovation than just being 
       creative. The authors have spent decades studying how 
       people get great ideas (the subject of The Innovator's 
       DNA) and how people test and develop those ideas (explored
       in The Innovator's Method). Now they share what they've 
       learned from a multipronged research program designed to 
       determine how people compete for, and obtain, resources to
       launch new ideas: how you can build a personal reputation 
       for innovation; what techniques you can use to amplify 
       your innovation capital; how you can garner attention for 
       your ideas and projects and persuade audiences to support 
       them; and what it means to provide visionary leadership 
       and how you can achieve it. Featuring interviews with the 
       superstars of innovation-individuals like Jeff Bezos 
       (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), 
       Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)-this 
       book will help you position yourself and your ideas to 
       compete for attention and resources so that you can launch
       innovations with impact. 
538    Mode of access: World Wide Web. 
650  0 Success in business. 
650  0 Capital. 
650  0 Leadership. 
650  0 Business networks. 
650  0 Technological innovations. 
700 1  Furr, Nathan R.,|eauthor. 
700 1  Lefrandt, Curtis T.,|eauthor. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       13578510?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469082165_180.jpeg