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Author Freed, Larry, author.

Title Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results / Larry Freed. [O'Reilly electronic resource]

Publication Info. Hoboken, New Jersey : John Wiley & Sons, [2013]
©2013
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3171846~S1
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Description 1 online resource (1 volume) : illustrations
Note Includes index.
Subject Consumer satisfaction.
Marketing research -- Statistical methods.
Word-of-mouth advertising.
Internet marketing.
Consommateurs -- Satisfaction.
Marketing -- Recherche -- Méthodes statistiques.
Bouche-à-oreille (Publicité)
Marketing sur Internet.
Consumer satisfaction
Internet marketing
Marketing research -- Statistical methods
Word-of-mouth advertising
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